Charlton Digital
My search marketing company. I mainly work with doctors’ offices and other local service businesses on local SEO, content, and websites.
Aaron Charlton PhD, MBA
Search Marketer - Entrepreneur
I’m a marketing scientist, SEO consultant, and entrepreneur based in Flagstaff, Arizona. I’ve spent roughly 20 years helping businesses understand and improve how people find them online.
My background combines hands-on marketing with academic research. I earned an MBA from Arizona State University and a PhD in marketing from the University of Oregon, where I focused on statistics and consumer behavior. I later taught marketing at Illinois State University and studied the quality of evidence in marketing research.
I also served in the Army in Afghanistan (2002–2003) and Iraq (2005–2006) and was an Infantry Captain when I got out.
I like building useful things. I created Bare Bones SEO, a free WordPress plugin that keeps SEO settings simple, and Flagpreneur, a guide to local business events and resources.
My wife, Mandy, is also an entrepreneur. She owns QuilTak, the quilt basting system that got its start here in Flagstaff.
My Businesses
Medical BOSS
Medical BOSS places Philippine virtual assistants with US medical practices. I co-own it with Abbas Hajaig.
Selected Reports & Writing
Recent analysis and published work from Charlton Digital and AZDUI.org.
Case Study: Sleep Clinic Search Marketing A sleep medicine case study covering local organic traffic, content, media outreach, and reduced reliance on paid search. Read report 
Local Sponsorship Can Build More Than Goodwill How local businesses can evaluate community sponsorships for visibility, relationships, and search discovery—with Flagstaff as an example. Read report 
Why Most Corporate Blog Posts Are Useless Why business blogs struggle to earn attention, and how topic selection, internal links, and audience focus can help. Read report 
Do Arizona Holidays Have More Alcohol-Related Fatal Crashes Than Expected? An analysis of observed versus expected alcohol-related fatal crashes around six major Arizona holidays. Read report 
Which Arizona Counties Have the Most Alcohol-Related Crashes? A county comparison of six years of crashes, including population-adjusted rates and a map. Read report 
Which Months Have the Most Alcohol-Related Crashes in Arizona? Arizona alcohol-related crashes by month, compared on an average-day basis. Read report Contact
Have a question or want to get in touch? Send me a note.