I teach in the Integrated Marketing Communications sequence of the Marketing Department at Illinois State University. My teaching philosophy is that students learn best by doing, rather than by listening to me summarize the textbook. For this reason, I prefer a flipped method of teaching in which the students learn content on their own by doing the readings, videos, exercises and assessments I assign on their own time before coming to class. Then, in class, we apply what they are learning. One more thing: in my classes we work with real-world clients instead of doing case studies. Whenever possible, our clients are local non-profits that are making a difference in the community. I am the author of a free book for student consultants called "Real World Clients."
Work with our students
Our marketing students do free consulting for local businesses and non-profits as part of their coursework. This is a great opportunity to get fresh insights from young people and it helps them out too!
What we do for our clients
I mainly teach two courses: A senior capstone course for those that are more advertising focused and a marketing research course. In the senior capstone, I split the class up in to teams and each team works to find a fully developed solution for a marketing problem the client is facing (e.g. low demand for a certain service, low awareness, etc.). In the marketing research course, I've taken various approaches, but the idea is to do market research for the client. All of the client work that we do is free.