I teach in the Integrated Marketing Communications sequence of the Marketing Department at Illinois State University. My teaching philosophy is that students learn best by doing, rather than by listening to me summarize the textbook. For this reason, I prefer a flipped method of teaching in which the students learn content on their own by doing the readings, videos, exercises and assessments I assign on their own time before coming to class. Then, in class, we apply what they are learning. One more thing: in my classes we work with real-world clients instead of doing case studies. Whenever possible, our clients are local non-profits that are making a difference in the community.
My free guide for working with clients in marketing classes
I have created a free guidebook for students working with real-world clients in a marketing capstone course. Other instructors are free to use it in their class at no cost to them or the students. I only ask that you give feedback so that I can keep improving it. Future versions of this book will likewise be free.
Integrated Marketing Communications (IMC) Capstone